humans are biologically programmed this 8 desires:

1- survival, enjoytment of life, life extension

2- enjoyment of food and beverages

3- freedom from fear, pain, and danger

4- sexual companionship

5- comfortable living conditions

6- to be superior, winning

7- care and protection of loved ones

8- social approval

the strongest advertising appeals are based on these 8 basic wants.

• people buy because of emotion and justify with logic.

learned, secondary human wants:

1- to be informed

2- curiosity

3- cleanliness of body and surroundings

4- efficiency

5- convenience